Graphic Design BA (Hons)

Study level: Undergraduate
Student holding their portfolio in front of a wall of students' graphic design works

The future graphic designer is visionary, informed, responsible and technically adaptable. Coventry University’s Graphic Design BA (Hons) course challenges and guides you to become just that.

Year of entry

Location

Coventry University (Coventry)

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich

Course code

W211

Start date

September 2024
January 2025


Course overview

The course aims to get you industry-ready, whether that means joining a design business or starting up your own. During the course you will develop an all-round grasp of graphic design and a bespoke portfolio of work that suits your personal career aspirations.

The course aims to offer you:

  • A comprehensive design foundation: the course equips you with key design principles and experience across a wide range of design contexts. Through an intensive exploration of today’s vast graphic design landscape and crucial design theory you’ll delve into branding, advertising, packaging, mapping, editorial design, web design, font design and app design.
  • Creative ownership: the course empowers you to shape your learning alongside preferred routes. Through select modules you will get to choose your own briefs, practice skills you’re passionate about and formulate your own views on design.
  • Expand your portfolio: your aim will be to develop a strong portfolio of work, and proactively define and pursue your own interests and long-term goals.
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Joint Top Modern University for Career Prospects

Guardian University Guide 2021 and 2022

Five stars in a speech bubble.

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

City buildings next to a tree.

Top 5 UK Student City (Coventry)

QS Best Student Cities Index 2023

Why you should study this course

Graphic designers harness the power of visual language to shape our perceptions of the world. With this kind of power comes responsibility. Graphic Design at Coventry University isn’t just about making ‘pretty pictures. Instead, the course enables you to practice graphic design as a means of making meaningful contributions to the world. Here is how:

  • Exploration: the course fosters ways of working that encourage creative discovery. Play and experimentation with analogue and digital mediums, methods and techniques is embedded in all modules. The course is attuned to industry standards, but it does not aim to replicate the working world; instead, it provides a safe space for innovation and uninhibited imagination.
  • Employability: the course prepares you to be a productive force within industry. You will gain confidence and key professional skills by working on authentic design briefs, with real clients, taking part in studio visits and portfolio reviews, attending guest and alumni talks and showcasing your work through participation in renowned competitions such as D&AD2. (All opportunities are subject to availability.)
  • Technical Skill: the course wants you to take pride in the work that you make. Attention to detail and industry standard designs are developed through practiced skill and iteration. Craftsmanship is considered just as important as a clever idea.
  • Critical Thinking: the course believes that an inquisitive and investigative mindset leads to original designs. You will learn to gather data, ask questions and draw conclusions to justify design decisions. In a world of questionable news and misinformation, an informed, inquisitive designer can begin to make a change in local, national and global communities.
  • Storytelling: the course channels the power of design to connect and engage with people. Not only will you use design to solve problems, but through storytelling methods you will also access design's ability to enchant and activate emotions.
Joint 12th

for Career Prospects in Graphic Design in the UK

The Guardian University Guide 2023

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What you'll study

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements). 

Common first year courses:

  • Automotive and Transport Design BA (Hons)
  • Graphic Design BA (Hons)
  • Product Design BA (Hons)

In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.

In your common first year you will explore the fundamentals of design. With a focus on process, you will explore techniques, technologies and research-inspired design as you work on both individual and team projects.

Modules

In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:

  • Technical skills – digital fluency, backed with the right academic knowledge
  • Study skills – to be an adaptive, independent and proactive learner
  • Professional skills – to have the behaviour and abilities to succeed in your career
  • Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen

In the second year, you will begin to think more professionally about graphic design. Projects will build up on your year one experience and develop your skills across editorial and web design, app design, font design, campaign work and design writing. All of this will help you to make more concrete decisions about your interests and aspirations. By the end of the second year, all students should be internship-ready, having also engaged with clients on real-life assignments.

Modules

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depending on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Request further information about going on a placement or study abroad year.

Modules

Your final year aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two.

We aim to empower you to take ownership over the development of portfolio work in relation to your career aspirations. This means you’ll be able to personalise module briefs to suit your individual developmental needs.

With your accumulated understanding of graphic design contexts and theory, an inquisitive mind and process driven design, you will be encouraged to challenge graphic design's boundaries through speculative projects and participation in renowned design competitions.

Modules

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

The course prides itself on a holistic approach which exposes you to a wide range of graphic design contexts and outputs. You will experiment and practice with materials, methods and technologies as you learn about the creation, production and distribution of design work.

Theory, research and critical enquiry are seen as integral to the design process and will guide the development of work on most modules. Technical skills instruction sessions introduce you to fundamental practical and software tools, including the Adobe suite. The course encourages play and whilst it has employability at its core it does not aim to fully replicate the industry environment, making space also for creative exploration and the uninhibited investigation of ideas that could pave the way to future innovation.

You will achieve increasing levels of control over what you make and how you make it as your confidence and creative voice becomes more established during your Coventry University Graphic Design journey.

This course is taught through a combination of lectures, tutorials, seminars and workshops. The course is not prescriptive, instead it proposes lines of inquiry which you are encouraged to engage with and study outside of class.


Teaching contact hours

You will typically have 15-18 hours per week in your first year, 12-15 hours in your second year, and 9-12 hours in your final year. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online activities.

Additionally, you will be expected to undertake significant self-directed study each week, depending on the demands of individual modules.

We understand that everyone learns differently, so we’ll look to manage your learning journey to match your strengths and aspirations. Your learning experience on each of our courses will consist of structured teaching sessions, which can include:

  • On campus lectures, seminars and workshops
  • Group work
  • Self-directed learning
  • Work placement opportunities2.

If you would like more information, you can request information about teaching hours.

Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2022/2023 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.


Assessment

This course is assessed using a variety of methods that recognise module-specific skills and learning. You are predominantly assessed by coursework and assessment methods prepare you for the diverse contexts in which your design work may exist.

Assessment methods include:

  • Practical coursework
  • Digital coursework
  • Individual work
  • Group work
  • Live presentations
  • Video presentations
  • Video essays
  • Academic essays

The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


International experience opportunities

There are opportunities for exchange with students on a similar course in overseas universities. For example, second and third year students will be provided with opportunities to visit an international university as part of their studies. European cultural visits will be offered to all students in all years2.

Throughout the course, graphic design projects are set with an international focus, enhancing your global experience and broadening your mindset. Students will also engage in Collaborative Online International Learning (COIL) projects with partner institutions and other international universities around the world2.

To be a good graphic designer is to be a good communicator, and with that ability students have the potential to achieve within a huge spectrum of creative communications-related fields. We love seeing our students find their voices, grow their knowledge and develop their skills during their time with us.

Philip Perry, Course Director (2022)
Philip Perry

Entry requirements

Typical offer for 2024/25 entry.

Requirement What we're looking for
UCAS points 112
A level BBC
GCSE Minimum 5 GCSEs graded 4 / C or equivalent, including English
BTEC DMM
IB Diploma 29 points
Access to HE The Access to HE Diploma. Plus GCSE English at grade 4 / C or above.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Portfolio

You may be required to attend a portfolio showcase, activity session or audition or submit a portfolio via email (as is appropriate to your course), either virtually or face to face, as is practical to arrange. Invites for these sessions will be sent directly to your contact email.

Each application will be considered on its merits.

Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background. Find out more about our Fair Access Scheme.

Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion our International Foundation Year - Art, Design and Media will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Portfolio

You may be required to attend a portfolio showcase, activity session or audition or submit a portfolio via email (as is appropriate to your course), either virtually or face to face, as is practical to arrange. Invites for these sessions will be sent directly to your contact email.

Each application will be considered on its merits.

English language requirements

  • IELTS: 6.0 overall, with at least 5.5 in each component area.

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

2024/25 tuition fees.

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man £9,250 per year Not available
EU £9,250 per year with EU Support Bursary**
£19,850 per year without EU Support Bursary**
Not available
International £19,850 per year Not available

If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Facilities

Facilities4 include a hyper studio designed for cross-disciplinary projects; immersive studios with cutting-edge virtual reality and mixed-reality technologies. Our aim is to offer you sector-leading facilities in a unique environment.

Our current digital and industrial workshops are of industry-standard quality and house 3D rapid prototyping, laser cutters and milling machines. These facilities are available to all students on our courses at no extra cost. These are subject to availability.

We also have a ceramic and small-metal-working workshop, a large digital print bureau, and clay modelling studios where you can realise your creative artistic and design solutions.

The fashion workshops have digital embroidery machines, digital printers and a printmaking workshop that includes etching, screen printing and a rare, one of only three in existence in the UK, letterpress studio.

In our Mac and PC CAD labs, you can become digitally literate in presentation and design skills using the Adobe suite of software. You can also learn other software packages including Alias, Toom Boom, Revit, and Maya that maybe relevant to your studies.

Student using the facilities in the digital design workshop

Print-making workshops

Our print-making space features silk-screen printing, relief printing and etching facilities that you can use to generate artwork for your graphic design projects. (Location: Delia Derbyshire Building)

Metal letters for use in a press to print

Letterpress workshop

Our letterpress workshop provides the opportunity to typeset using authentic metal and wooden type, and print your text on an original handpress.
(Location: Delia Derbyshire Building).

Student in a Mac studio

Software suites

Our studios are equipped with the latest Adobe software, meaning you have cutting-edge digital tools with which to design print or multimedia products. (Location: Delia Derbyshire Building).


Careers and opportunities

The structure of the course, the experiences and support made available to you are all designed with a view to developing the skills, competencies and imaginative thinking necessary for a creative career in a demanding, competitive and rapidly changing work environment.

Whether you choose to enter employment in a design agency or studio upon graduation, or have dreams of becoming self-employed, the course aims to produce graduates that are flexible, responsive and resilient. Whatever your career trajectory, we work together to make you industry ready.

The university's Talent Team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. It aims to provide specialist careers information, advice and guidance to all our students from their first year through to final year and beyond graduation, helping them receive the opportunities to reach their desired career outcome.

Our Graphic Design students are regular winners of reputable design competitions such as D&AD and the Penguin Cover Design Award, and they received many YCN commendations. Our graduates have gone on to create award winning advertising campaigns for Silver Spoon and moving imagine work for The Mill, user interfaces for IBM, marketing work for premier UK football teams, and campaign touchpoints for Vintage Books’ release of Kamala Harris’ New York Times bestselling book 'The Truths We Hold'.

Where our graduates work

  • BOND Agency
  • Exient
  • FutureDeluxe
  • Kaizen
  • Rebel Creatives
  • Sky TV
  • Simon & Schuster
  • The Football Association
  • THG
  • Tottenham Hotspur Football Club
  • Whiteroom Agency

Our graduates have also produced freelance work for organisations including MTV, Natwest, Xbox, Nike, HEAD, BBC, Channel 4, Sports Relief and Children in Need.

Further study

You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

The course allowed me to gain both practical and theoretical knowledge that I can take into the future. It helped me gain confidence in my design work and enabled me to work alongside different studios in London and Liverpool to gain real experiences and network in the community. In addition, the lecturers were really helpful and encouraged me to produce my best work that allowed me to graduate from the course with a strong portfolio.

Rhiannon Young (Graphic Design graduate, 2021)
Student in front of wall of graphic design examples

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.


How to apply

Full-time students applying to start in September 2024 can apply for this course through UCAS. Read our application pages to find out your next steps to apply.

Part-time students should apply directly to the university.


If you'd like further support or more information about your course get in touch with us today.

International codes:
AHU090

How to apply

For further support for international applicants applying for an undergraduate degree view our International hub.

You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.

This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.


Get in touch with us today for further advice and guidance.

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