Marketing BA (Hons)

Undergraduate

This course focuses on the discipline of marketing and will appeal to those with an interest in brands as commercial products and services, as ideas, and as charities and symbols in a variety of organisational settings.

Course option

Degree with foundation year

Year of entry

2024-25 2025-26

Location

Coventry University (Coventry)

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich

UCAS codes

N500

Start date

September 2024
January 2025 - condensed

How to apply

Book an Open Day

Download a prospectus

Course overview

Marketing plays an enormous part in our everyday lives and it is present in almost every exchange of goods and services. For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could lead to a potential future career in this exciting field.

The January start for this course is condensed in Year 1. Please see the ‘How you’ll learn’ section below for more details.

Joint Top Modern University for Career Prospects

Guardian University Guide 2021 and 2022

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

Top 5 UK Student City (Coventry)

QS Best Student Cities Index 2023

Why you should study this course

This course offers you the chance to:

Explore areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research.
Develop your awareness and understanding of contemporary marketing and advertising concepts and theories and utilise appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions.
Gain hands-on experience in - developing marketing plans and strategy, working in teams to create innovative solutions to an advertising brief and then pitching them to a client².
Experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips². Prepare for a future career in marketing with a work placement².
Past students have secured placements at IBM, L’Oreal, Rolls Royce, Microsoft, Procter and Gamble, Goldman Sachs, Disney and Warner Brothers.
Learn from experienced staff, many of whom have previously worked in roles such as marketing executives, managers and directors of private and public sector organisations. (Staff may be subject to change.)

If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year 1. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.

Accreditation and professional recognition

The degree is accredited¹ and recognised by the following bodies:

Chartered Institute of Marketing (CIM) Graduate Gateway Programme

This course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.

Memberships

AEME- Association for Events Management Education

Coventry Business School is currently an active member of the Association for Events Management Education (AEME). AEME is committed to raising profile of the events discipline through the sharing of education and best practice.

CABS - Chartered Association of Business Schools

Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers and supports its members in maintaining world-class standards of teaching and research.

EFMD - European Foundation for Management Development

Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.

Coventry Business School is recognised by the above memberships for the 2024/25 intake.

PRME - The Principles for Responsible Management Education

Coventry Business School is currently an active member of The Principles for Responsible Management Education (PRME). PRME is a United Nations-supported initiative founded in 2007 that aims to raise the profile of sustainability in their classrooms through seven principles focused on serving society and safeguarding our planet.

AACSB- The Association to Advance Collegiate Schools of Business

Coventry Business School is currently an active member of the Association to Advance Collegiate Schools of Business (AACSB). AACSB is the world’s largest network of business schools and organisations committed to advancing business education and making a lasting, positive impact on society to create next generation of great leaders.

BGA - Business Graduates Association

Coventry Business School is currently an active member of the Business Graduates Association (BGA). BGA’s student and graduate benefits have been crafted to enhance your learning experience, providing a range of tools to support professional and personal development.

GBSN - Global Business School Network

Coventry Business School is currently an active member of the Global Business School Network (GBSN). The Global Business School Network is a nonprofit organisation that partners with business schools, industry, foundations and aid agencies to improve access to quality, locally relevant management and entrepreneurship education for the developing world.

SBC - Small Business Charter

Coventry Business School is a recipient of the Small Business Charter (SBC) Award. The award is a mark of excellence for business schools, recognising their expertise in supporting small businesses, student entrepreneurship, and effective engagement in the local economy.

What you'll study

This course has a common first year.

In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.

We want your degree to fit around you, so upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first-year courses

Advertising and Digital Marketing BA (Hons)
Business Administration BA (Hons)
Business and Human Resource Management BA (Hons)
Business and Marketing BA (Hons)
Business Management BA (Hons)
Enterprise and Entrepreneurship BA (Hons)
Event Management BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)
Sport Management BA (Hons)

Modules

Foundations of Management - 20 credits

This module introduces you to the essential building blocks of business and organisational management through a range of theories, concepts and approaches.

You can expect to explore the organisational structure, organisational design and business operations before learning about contexts which impact organisations, such as national culture, capitalism, demography and climate change.

Compulsory

Organisation Behaviour - 20 credits

Marketing, Digital and Social Media - 20 credits

This module develops your knowledge and understanding of the fundamental concepts in marketing, including digital and social media.

You should develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions.

Compulsory

Business Decision-Making Using Data Analysis - 20 credits

This module introduces the fundamental concepts and principles of data analytics, and how they can be applied to assess and enhance organisational and functional performance and support decision-making.

This module is designed to help you develop an analytical mindset, deepen your understanding, and prepare you to use innovative data analytic tools, techniques, and methods.

Compulsory

Entrepreneurial Ideation - 20 credits

The aim of this module is to introduce you to the process of entrepreneurial ideation. Entrepreneurial ideation is the creative process of generating, developing, and communicating new ideas.

Through authentic and applied assessment, you will be invited to present your ideas to business and organisational leaders².

Compulsory

Entrepreneurial Thinking - 20 credits

The aim of this module is to enable you to engage critically and creatively with entrepreneurship in the context of responsible management practice. Following an introduction to the key concepts and debates of general entrepreneurial principles, you will actively explore social, economic, and environmental challenges.

Compulsory

In year two you will start to drill down into core marketing subject areas, such as consumer behaviour and marketing insight. You will also explore areas such as integrated marketing communications and digital marketing. The knowledge gained within the year provides a solid foundation for your ability to understand and analyse the marketing function.

Modules

Integrated Marketing Communications - 20 credits

This module will provide an insight into how marketers develop and implement marketing campaigns. With more noise than ever in the external environment, you’ll explore how to make messages stand out and integrate with the plethora of channels companies advertise through.

Compulsory

Consumer Behaviour - 20 credits

Marketing Insight - 20 credits

Brand Management - 20 credits

Brands are important symbols within marketing, helping organisations build strong and lasting bonds with consumers. In this module, you will study how to successfully manage brands. You will look at world-leading organisations and contemporary academic theory to gain a deep insight into the brand management process.

Compulsory

Digital Marketing - 20 credits

Designing a Research Proposal - 20 credits

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future.  

If you choose to do a work placement or study abroad year, you will pay a reduced tuition fee of £1,250³. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. 

Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Request further information about going on a placement or study abroad year.

Modules

UK Work Placement– 0 credits

This module² provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

International Study/Work Placement – 0 credits

This module² provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor. The final year also allows you to personalise your learning experience depending on your interests or future career aspirations, there is a choice of five specialist modules, from which you select two.

Modules

Customer Experience – 20 credits

Marketing Strategy – 20 credits

Project – 40 credits

This module will provide you with the opportunity to apply and develop your research skills and to extend your knowledge, understanding and ability to critically analyse a topic in a specialist area of interest. You will choose a research topic related to your programme of study and apply critical analysis skills acquired through this and other modules to research the topic in depth.

Compulsory

Optional modules

Choose two options:

Big Data - 20 credits
Big data is changing the way companies operate and interact with their customers. This module will cover the key theories and concepts in this area and provide an insight into the role big data plays within organisations.

Sustainable Marketing - 20 credits
Climate change is currently one of the biggest threats to humanity. Marketing has traditionally been seen as a means of accelerating consumption, in this module you develop a critical insight into this phenomenon and learn how marketing can help develop sustainably.

Global Marketing - 20 credits
Despite the gradual growth of global consumer segments, understanding marketing across different global contexts is still imperative when seeking to develop a global organisation. In this module, you will study global marketing and investigate issues such as culture, product adaption versus standardisation and market entry methods.

Social Media and Influencer Marketing - 20 credits
Social media and influencers are reshaping how organisations interact with their consumers. In this module, you will study this phenomenon and analyse how organisations can successfully utilise social media and influencers.

PR and Event Management - 20 credits
Within marketing there has been a shift from the consumption of products to the consumption of experiences. Events are consumed through experience and therefore require specific marketing strategies and tactics to be developed. In addition, PR is an important marketing tool, but with the proliferation of digital we ask if PR is still relevant, in this module you will investigate this issue further.

Optional

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

This course benefits from a focus on practical marketing skills and enables you to fully explore the marketing discipline. You will have the opportunity to develop cutting-edge skills in marketing and communications research, analysis and planning, and the chance to work with others to develop advertising campaigns².

The course aims to offer opportunities to:

Get involved in live and simulated cases² which aim to bring the subject alive, for example, you could find yourself simulating marketing planning in the international smartphone market.
Hear from guest speakers from the industry² who are invited to give talks about their experiences. In previous years this has included speakers from McCann Erickson, ITV Studios, Kantar, Marston’s and the Mixed Reality Studio amongst others.
Participate in industry field trips², with past examples taking place at Jaguar Land Rover and Cadbury’s , as well as visiting professional exhibitions, such as the Digital Marketing Show.

If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.

Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:

On campus lectures, seminars and workshops
Group work
Self-directed learning
Work placement opportunities².

If you would like more information, you can request information about teaching hours.

The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the first and second year dropping to around 8 contact hours per week in the third and final year as you become a more independent learner.

Additionally, you will be expected to undertake a significant self-directed study of approximately 12 hours each week, depending on the demands of individual modules.

Part of university life is undertaking self-directed learning. During a typical week, you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

Phase tests
Essays
Group work
Presentations
Reports
Projects
Coursework
Exams
Individual assignments
Simulations
Critical reflections
Role play

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

The fundamental nature of this course is international in its outlook, drawing on best marketing practices from around the world. We currently have long-running collaborations with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore.

We run a number of Collaborative Online International Learning (COIL) projects on the course, which aim to enable you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams². In the past, previous students have worked with peers in the USA, South America, India and many European countries, undertaking business challenges as part of the international X-Culture competition.

Throughout the course, you will have opportunities² to visit relevant companies to gain a real-life experience in marketing, either at home or abroad. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams.

Please note that all international experience opportunities may be subject to additional costs, competitive application, availability and meeting applicable visa and travel requirements and are therefore not guaranteed.

This is an ideal course for those who want to develop a well-rounded understanding of marketing, where flexibility is created to allow different marketing career pathways to be pursued. As the course progresses and the areas of marketing interest are developed, there will be opportunities to develop more market specialisms.
Dan Zhang, Marketing Course Director BA (Hons), quoted in 2021

A lecturer and students using a think board

Entry requirements

Typical offer for 2024/25 entry.

Requirement	What we're looking for
UCAS points	120
A level	BBB
GCSE	5 GCSEs at grade 4 / C or above to include English and Mathematics
BTEC	DDM
IB Diploma	24 points
Access to HE	The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background. Find out more about our Fair Access Scheme.

Select your region to find detailed information about entry requirements:

Russia and Central Asia

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion our International Foundation Year - Business will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

IELTS: 6.0 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

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Not got the required grades? We offer this degree with an integrated foundation year.

Fees and funding

2024/25 tuition fees.

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	£9,250 per year	Not available
EU	£9,250 per year with EU Support Bursary £16,800 per year without EU Support Bursary	Not available
International	£16,800 per year	Not available

If you choose to do a work placement², you should consider travel and living costs to cover this. There is also a tuition fee³ of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our undergraduate finance page and see the University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of international scholarships to students all over the world. For more information, visit our international scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Condensed course – January start date

If you choose to start this degree in January please make sure you check the Fees and Finance page for more information. Although starting this course in January does not prohibit you from being eligible for student finance, the way it is paid in your first year differs from those who start their course in September.

If you start the degree in January, your tuition fees will be paid in accordance with the university’s Tuition Fees, Refund and Withdrawal Terms and Conditions for January starters and for any further years of study, your fees will be paid in accordance with the terms for September starters.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

We have a range of facilities available⁴ to support our marketing students in putting the theories you are taught into practice.

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give you the opportunity to improve your business skills.

Talent Team

Our dedicated Talent Team can assist you in applying for work placements, graduate-level jobs and offer skills development workshops. They also organise networking events to introduce you to potential employers and industry contacts².

Careers and opportunities

Upon successful completion of the course, you will be able to:

Demonstrate a comprehensive knowledge and understanding of the essential principles and practices of marketing and advertising, and how an organisation interacts with its external environment customers and stakeholders.
Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
Effectively use specialist tools in digital and social media marketing using appropriate software⁴.
Demonstrate knowledge and understanding of the holistic nature of a business organisation, the financial management of organisations and the strategic management and operational aspects of marketing, within a business context.

This course seeks to equip you with the latest skills in marketing, helping to provide a springboard for a successful career in marketing. The course is aimed at students wishing to pursue a career in marketing, in roles such as Brand Manager, Market Research Manager, Customer Experience Manager and Marketing Manager.

Designed to prepare you for work, this course aims to present you with opportunities to gain industry experience, such as field trips, live cases with clients, work experience and paid internships². Past students have done work placements such as International TC Marketing Placement at Warner Bros, Marketing Intern at Bosch and Marketing Placement at SAP.

In addition, careers-based modules are embedded into the course designed to help build transferrable skills which aim to enhance your potential future career options. In your first year, you can explore the skills needed to be successful during your studies, while in your second and third years, more tailored modules give you the opportunity to prepare to potentially enter the world of work, with a focus on potential future career options in marketing.

Where our graduates work

Some of our previous graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management with a wide range of large and small organisations such as:

Haines Watts
Listers Group Reckitt
Duracell
Blum UK
IBM
L’Oreal
Rolls Royce
Warner Brothers
Disney
Huawei
Purity Brewing
Philips
KIA Motor Cars
Molson Coors

Further study

Upon successful completion of our Marketing BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our International Marketing Management MSc. You could continue to build on what you have learnt, further exploring the skills which may be needed to work within an international businesses, using marketing to drive growth and business success.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

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How to apply

BA (Hons) with foundation year

Apply via UCAS

C85

Institution code

View our courses on UCAS

Visit UCAS

UK students

Full-time students applying to start in September 2024 can apply for this course through UCAS. Read our application pages to find out your next steps to apply.

How to apply

Apply via UCAS

Part-time students should apply directly to the university.

Apply via the portal

If you'd like further support or more information about your course get in touch with us today.

+44 (0)24 7765 2222

ukadmissions@coventry.ac.uk

Chat with our admissions team

Complete our contact form

International students

International codes:
FBLU096

How to apply

For further support for international applicants applying for an undergraduate degree view our International hub.

You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.

This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.

Get in touch with us today for further advice and guidance.

+44 (0)24 7765 2152

ioadmissions@coventry.ac.uk

Chat with our admissions team

Complete our contact form

Disclaimers

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

⁴Facilities

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2023/2024 contract is available on the website for information purposes however the 2024/25 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.