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The BA (Hons) Marketing and Public Relations (PR) degree aims to equip you with the knowledge, competencies and skills that are required to be successful in contemporary marketing and PR industries
Course option
Year of entry
Location
CU Coventry (Coventry)
Study mode
Full-time
Sandwich
Duration
4 years sandwich
3 year - Degree
2 year - HND
1 year - HNC
UCAS codes
N520 / 025N / 095N
Start date
April 2024
June 2024
In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business such as branding, positioning, and working towards building a sustainable image.
Recognised by the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM), you will become members of these professional associations for the duration of your course and have the opportunity to gain a Level 4 CIM Certificate in Professional Marketing in addition to your degree, subject to additional fees.
The degree is currently recognised by the following bodies: the CIM and the CIPR for the 2023/2024 intake1.
The Chartered Institute of Public Relations (CIPR) is the leading representative body for the PR profession and industry in Europe. For the duration of the whole course, students will have access to benefits offered by the professional body such as learning resources and networking and employment opportunities. Please see the following link for further information: Membership
The Chartered Institute of Marketing (CIM) supports, develops and represents marketers, organisations and the profession all over the world. For the duration of the whole course, students will have access to benefits offered by the professional body such as learning resources and networking and employment opportunities. Please see the following link for further information: Contact us I CIM
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We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
There are two main taught options for this course. It is available as a full-time three-year programme or an optional four-year sandwich course, where you undertake a work placement or a study year in a related field2.
Our teaching methods are varied, offering several teaching styles so in addition to lectures, we also utilise a blended learning approach, including online aspects, workshops, and group work. You can expect up to 20 hours of learning activities per week of face-to-face teaching, individual and group tutorials, online classes and independent learning.
Progression through the modules develops knowledge and skills, including communication (written and oral), study skills, research methods, project management, presentation, and career development. We will also encourage you to consider your employability and/or entrepreneurial development.
Unlike traditional institutions, there are no end-of-year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of our learning model.
The number of full-time contact hours may vary from module to module; however, on average, it is likely to be around 20 contact hours per week. Additionally, you will be expected to undertake significant self-directed study of approximately 30 hours each week, depending on the demands of individual modules
The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.
This course will be assessed using a variety of methods, which will vary depending upon the module. The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes, and your final feedback will refer to each outcome and provide an overall percentage grade.
Breakdown of final grade assessment (may be subject to change):
The Coventry University Group’s assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Previous students have had the opportunity to participate in international field trips to Barcelona, Prague Amsterdam and Geneva, as well as getting involved in collaborative online learning projects with international universities.
Please note that all international experience opportunities may be subject to additional costs, competitive application, availability, and meeting applicable visa and travel requirements (and are therefore not guaranteed)2.
Typical offer for 2023/24 entry.
2023/24 tuition fees.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £7,950 per year | Not available |
EU | £7,950 per year with EU Support Bursary** £16,800 per year without EU Support Bursary** |
Not available |
International | £16,800 per year | Not available |
For advice and guidance on tuition fees3 and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.
We offer a range of international scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees3 cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.
The following are additional costs not included in the tuition fees3:
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
At CU Coventry, you will have the opportunity to benefit from a modern, forward-thinking higher education institution, and upon graduation, get a degree awarded by Coventry University. Our courses are career-focused and wherever possible include opportunities for you to source internships and placements to help boost your employability and prepare you for the world of work. Our Mile Lane campus is close to Coventry City Centre, Coventry Railway Station and bus links.
All our CU Coventry facilities4 are located at Mile Lane. Our building has been designed to enable collaboration, creativity and innovation to flourish, and includes (subject to availability):
Upon successful completion of this course, you will have had the opportunity to:
Successful completion of the degree programme will allow you access to discounted postgraduate studies at Coventry University.
Full-time UK undergraduate students apply through UCAS. Otherwise, you will need to apply to CU directly. Read our application pages to find out your next steps to apply.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form
International codes:
CUCU064
International students should apply to CU directly. Read our application pages to find out your next steps to apply.
How to applyFor further support for international applicants applying for an undergraduate degree view our International pages or Coventry University Group's International hub.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form