Edward Turner
Lecturer in Marketing
School of Marketing and Management
Coventry Business School
Faculty of Business and Law
Email: edward.turner@coventry.ac.uk
Biography
My teaching interests are marketing and brand strategy. I specialise in simulation based learning. I am currently undertaking a PhD investigating the factors affecting the performance of branded apparel retailers under private equity ownership. I am also the digital literacy lead for the School of Marketing and Management.
Qualifications
- PhD in Marketing at Lancaster University 2011-present. Title: ‘Factors affecting the performance of branded apparel retailers under private equity ownership’
- PGCert 2015-present
- MSc International Management - Exeter University - Distinction - 2008-2009
Research interests
My research interests are in the following areas;
- Marketing strategy
- Brand strategy
- Parenting Theory
- Private Equity
- Grounded Theory
Teaching
- 203MKT Marketing Management
- 210MKT Marketing Planning
- 300MKT Dissertation Project
- 303MKT Corporate Marketing Strategy
- M35MKT Global Marketing
Areas of expertise
- Marketing Strategy
- Brand Strategy
- Private Equity
- Qualitative Research
- Simulation Based Learning
