Geoff Alcock

Lecturer - Marketing and Advertising

School of Marketing and Management
College of Business and Law

Email: geoff.alcock@coventry.ac.uk
Room: WMB22
Telephone: +44 (0) 24 7688 8472

Biography

As Course Director, I am responsible for three major undergraduate courses in marketing: BA Marketing, BA Business and Marketing, and BA Advertising and Business. Teaching responsibilities at the university include leading the undergraduate modules in Marketing Essentials, Marketing Management and the Advanced Marketing Project, while I have also tutored on Marketing Communications and on the core postgraduate Marketing Principles and Practice module. I also manage the CIM courses and have been a lead tutor on a number of CIM Professional Diploma modules for the Graduate Gateway and Jaguar Land Rover programmes. I was a lecturer and Programme Manager at Solihull College, and previously had a career in B2B marketing becoming Marketing Director for Staples Direct Europe business in office supplies.

Qualifications

• MA in Management, Coventry University, 2007
• Postgraduate Diploma in Marketing, Middlesex University, 1987
• Postgraduate Certificate in Education, Oxford University, 1984

Research interests

My research interests are in branding (especially Human Branding) and the marketing of sports participation. Research papers on these topics have been presented at leading UK marketing conferences. A new model of Celebrity Co-branding was recently presented to the Academy of Marketing Conference, and this model is now being developed into a full academic paper targeted at a practitioner publication.

Teaching

• Marketing Essentials
• Marketing Management
• Advanced Marketing Study (Project)
• Communications for Marketing and Advertising

Areas of interest

• Marketing Management and Planning
• Marketing Strategy
• Marketing Communications
• Marketing Research