Julia Tyrell

Senior Lecturer in Marketing

School of Marketing and Management
Faculty of Business and Law
Coventry Business School

Biography

Julia Tyrrell is a Senior Lecturer in Marketing at Coventry Business School. Prior to entering full-time academia, Julia spent over 10 years in various brand management and marketing management roles for major FMCG companies. She is a member of the Chartered Institute of Marketing, and the Academy of Marketing.

Her research expertise lies in the areas of marketing communications, marketing ethics and cross-cultural teaching methods.

She teaches Advertising, Marketing Communications and International Marketing at undergraduate and postgraduate levels.

Qualifications

1996, Certificate in Learning and Teaching, Coventry University
1994, M.B.A., Coventry University
1978, Chartered Institute of Marketing Diploma, CIM, Maidenhead

Outputs and Publications

Tyrell, J. (2014) ‘Introduction to Socio-Cultural Influences’. Marketing Cases from Emerging Markets. Ed. by Mutum, D., Roy, S., and Kipnis, E. Berlin: Springer, 9-11.
Tyrell, J. (2014) ‘Case Study 1: Mongoose Lager Beer Eyes up India’. Marketing Cases from Emerging Markets. Ed. by Mutum, D., Roy, S., and Kipnis, E. Berlin: Springer, 13-16.

Julia Tyrrell