Kayleigh Blackstock

Lecturer in Digital Marketing

School of Marketing and Management
Coventry Business School
Faculty of Business & Law

Email: kayleigh.blackstock@coventry.ac.uk

Biography

I am a course director and lecturer in Digital Marketing. I teach on digital marketing modules at both undergraduate and postgraduate levels and also teach careers development to 2nd year UG students in preparation for placement. I am currently studying an EdD, my thesis will be based around using digital literacy for employability purposes which is also my research area. My work background is in digital marketing, specialising in social media.

Qualifications

• MA Management
• PGCert in teaching in HE
• BA Advertising and Business

Research

Currently studying EdD, thesis is focussed on the integration of digital literacy into undergraduate teaching for the purpose of employability enhancement.

Teaching Modules

• Digital Marketing
• Career Development

Areas of expertise

• Digital Marketing
• Advertising
• Employability