Dr. Lara Spiteri-Cornish

Senior Lecturer in Marketing

School of Marketing and Management
Coventry Business School
Faculty of Business & Law

Biography

I am a senior lecturer, teaching consumer behaviour (2nd years), consumer behaviour (Masters) and Communication Psychology (3rd years). Lara also supervises undergraduate and PhD students. Last year I was the Capacity Building Lead and this year the Research-Inspired Teaching lead. My research is focused on: perception, Understanding and Adoption of Healthy Eating Patterns; the Psychological and Behavioural Impact of Public Policy Communications, with an emphasis upon techniques used (e.g. the use of semiotics to encourage behavioural change) and content (e.g. the specificity vs. vagueness of information presented)

Qualifications

PhD (Warwick Business School) 2009
MSc (University of Bath) 2002
PGCHE (University of Malta) 2000

Research interests

I am passionate about consumer behaviour, particularly (but not exclusively) as related to the role of eating practices in enhancing individual and societal wellbeing. My current research focuses on 2 strands: 1) identifying possible barriers to the adoption of healthy eating patterns and those heuristics and psychological mechanisms that reinforce unhealthy eating habits; 2) examining how the way consumers deal with self-regulation struggles impacts eating behaviour.

Selected Outputs

Spiteri Cornish, L., Cronin, J., and Dunnett, S. (2016) ‘Divesting Identities: Counterbalancing and Demythologising the Stigmatised Identity’. Association of Consumer Research Conference. Held 27-30 October 2016 in Berlin, Germany.
Spiteri Cornish, L., and Moraes, C. (2015) ‘The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behaviour, Psychology and Marketing’. Psychology and Marketing 32 (5), 558-574. Available from http://dx.doi.org/10.1002/mar.20800
Spiteri Cornish, L. (2014) ‘”Mum, Can I Play on the Internet?” Parents Understanding, Perception and Responses to Online Advertising Designed for Children’. International Journal of Advertising 33 (3), 437-473. Available from http://dx.doi.org/10.2501/IJA-33-3-437-473

Lara Spiteri-Cornish

Teaching Modules

Consumer Behaviour (UG and PG)
Communication Psychology (UG)

Areas of expertise

Consumer behaviour
Communication psychology
Persuasion psychology
Advertising