Academic contributes to Journal of Financial Services Marketing

Teaching Fellow in Marketing and Strategy S M A Moin has recently had an article published in the prestigious Journal of Financial Services Marketing entitled “Trust in financial services: Impact of institutional trust and dispositional trust on trusting belief”

Co – authored by his PhD Supervisors Professor James Devlin and Dr. Sally McKechnie at the University of Nottingham, the research reports the extent to which institutional trust and dispositional trust influence consumers’ trusting belief in the context of financial services sector.

The findings underscore the importance of structural assurance and situation normality on consumer trust; the perceptions of consumers, whether their banks share the same values as their own and whether their communications are absolutely transparent.

The article can be accessed here.