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Tuesday 24 February 2015
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Students studying on MBA International Fashion Management and MSc International Fashion Marketing enjoyed a guest lecture this month with Claudia Behnke at Coventry University London Campus.
Consultant and fashion show stylist, Claudia has worked on collection presentations for Marko Mitanovski, Kangst and London’s Victoria and Albert Museum. Other clients consist of Andrew Collinge, Lipsy and AOFM. Claudia has contributed to a number of renowned magazines, including Elle China, Esquire and Cosmopolitan Lithuania. In addition she regularly works for the British and Austrian Hairdressing Awards.
Claudia worked with fashion students during a trend prediction and forecasting class. This module offers students at Coventry University London Campus the opportunity to explore the importance and distinction between trend analysis, trend prediction and fashion forecasting.
Students were able to ask questions throughout the class in order to gain a deeper understanding of how fashion forecasting works within the industry and to gain insight from Claudia’s professional experiences.