Fashion students some of the first to attend Camper exhibition

Students studying MSc International Fashion Marketing and MBA International Fashion Management at Coventry University London Campus were some of the very first people to see the Life on Foot exhibition when they visited the Design Museum on the opening day of the exhibition.

Life on Foot is the first exhibition on the maverick and much loved Spanish footwear brand Camper in which Camper’s extensive archives are opened publicly for the first time. Through sketched concepts, prototype products and as –yet- unreleased pieces, the exhibition explores Camper’s approach to everything from conceptual retail spaces and to their non – conformist, playful approach to advertising.

 The trip was part of the Fashion and Brand Management module and students learned about the creation and evolution of a brand’s identity through its design philosophy, culture, heritage and interest in ecological causes.