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Monday 24 June 2013
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Students Segar Rajkumaar, MBA International Marketing and Ahmad Vaqur Uddin, MBA Global Business recently secured a consultancy project with Mr Singh’s Sauce – one of the nation’s favourite chilli sauces.
Mr Singh’s Sauce is the brainchild of Mr Popa Singh and is inspired by the bustle and buzz of London and the deep flavours of the Punjab.
This family business has grown rapidly and the sauce is currently stocked at major outlets such as Harvey Nichols in Knightsbridge and Selfridges – the world famous department store near London’s fashionable Regent Street.
Both students will be involved in key projects aimed at increasing the reach of this beloved sauce. Speaking from the Coventry University London Campus Mr Vaqur Uddin, said: “This is a really exciting project and I am really grateful to the Coventry University London Campus Employability team for granting me such an opportunity for my internship.”