Jingyi Zhang

Lecturer

Lecturer in marketing for undergraduate and postgraduate students, currently teaching Principles of Marketing, Strategic Marketing Practice and Human resources in Marketing. Supervisor for master dissertation.

Qualifications

PhD in Marketing, University of Warwick, United Kingdom, 2024
Master in Marketing & Strategy, University of Warwick, United Kingdom, 2014
Bachelor in Economics, Renmin University of China, China, 2013

Professional and Industry Memberships

Associate Fellow of the Higher Education Academy (AFHEA)

Research and Consultancy

My research interests are in digital marketing, particularly social media marketing, such as live streaming marketing and advertising on short video platforms.

Profile photo of Jingyi Zhang