Centre for Business in Society chosen to enhance major corporate research project

Coventry University’s Centre for Business in Society has partnered with Echo Research to bring analytical and business expertise to the Britain’s Most Admired Companies study, published annually in Management Today.

Based on peer and analyst review, the Britain’s Most Admired Companies report is the longest running annual reputation survey of Britain’s leading companies.

Coventry’s Centre for Business in Society will help Echo Research to extend the research, explore trends over nearly 30 years of the study and to ensure the hot topics challenging today’s corporate leaders are included.

Echo Research, which manages the study, says the survey gives corporate leaders and policy-makers a better understanding of how a business is seen by its professional stakeholders and how to secure business improvement.