Creative Cultures

The creative industries are worth around £87 billion to the UK economy, and higher education institutions play a central role in the sector’s success and future prosperity. At Coventry University our roots can be traced back to a mid-19th century design school, and 175 years later the creative spirit that drove that school’s successful foundation and collaboration with industry is as vibrant as ever, and evident in our teaching and research activities.

Our world-leading expertise in vehicle innovation and styling has led to the creation of a unique national centre for transport design in Coventry in support of the UK automotive and design sectors; our specialists in dance are using cutting-edge motion capture technologies to document and learn more about European dance heritage; and our research into how digital environments can be exploited is opening up new opportunities for cultural institutions to share their content with the world.

These are just a few examples of how our creative minds are helping to support a sector steeped in culture and heritage. Find out more about them by exploring the case studies below.