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The objective is to inform policy-making in both South Africa and the UK in relation to IP and diversity strategies for the micro creative industries and international trade. It is also to create strong and lasting conversations among academic researchers, creative industry participants, policy-makers and practitioners across South Africa and the UK; and to foster new academic links between South Africa and the UK through which new research proposals can emerge. This project, and subsequent ones arising out of network activities will also help to strengthen understanding of, and adoption of good practice around IP and diversity by arts and cultural practitioners, thus ensuring greater sustainability for this sector.
The project investigates the challenges inherent in remaining and preserving in the fields of dance, music theatre and performance that otherwise operate under the primacy of presence.
This project engages with three Indian cases to investigate how developing ‘heritage-sensitive’ marketing and intellectual property protection strategies can give communities greater control over the commercialisation of their heritage to strengthen competitiveness while contributing to its safeguarding and on-going viability.