Expert Advisor to MEPC High Performance Technology and Motorsport Cluster Study

Commissioned SQW to investigate the high performance technology and motorsport (HPTM) cluster across the geography “within about 30 minutes” of Silverstone.


Innovation in Tackling Food Waste

This ESRC Festival of social science event, aimed to showcase new and innovative research strategies of tackling food waste and connect social innovators with the business community.


A Self Contained British Empire in Metals

This project explores attempts after the First World War to organise a British imperial minerals strategy, to ensure British control over the mineral reserves of the Empire.  


Stockholm International Partnership

Collaboration with Stockholm University (2010-2015) Coventry University internal funding has allowed for the development of a long-term relationship between Coventry and Stockholm Universities. The collaboration between Dr Brady (CCSJ, Coventry University) and Prof Olin Lauritzen (Department of Education, Stockholm University) is a useful example of a proactively sought research relationship that is international, cross-disciplinary, and has benefits for both academics and both universities. 


Arts Based Approaches to Consumer Research

This evolving area of research aims to explore the value of arts-based approaches in enabling consumers, marketing researchers and other relevant stakeholder groups to engage in dialogues and devise solutions to diverse consumption issues.


The Automotive R&D Infrastructure in the UK

Mapping UK automotive R&D infrastructure and capability against future technology roadmaps to support strategic investment.


CONCERTA: Contribution to Community Enhancement Through Rural Touring Arts

CONCERTA was a national study of the benefits for local community development of a relatively under researched form of creative activity: rural touring arts.


Flexible ethics across space and place: A study of tourists’ ethical food consumption and the tourism industry’s response

This study aims to examine the flexible nature of ethical consumption by understanding how food habits change across space and place. 


Exploring the role of moral norms and neutralisation in environmentally conscious behaviour: The case of UAE Consumers

This research seeks to understand the environmentally conscious behaviour of consumers in United Arab Emirates.   


Corporate Social Responsibility, Gender and Career Capital in the UK Jewellery Industry

Exploring similarities and differences in men and women’s expectations and experiences of jewellery work.


COMODAL - Consumer Models for the Assisted Living Sector

Analysing the electronic Assisted LivingTechnology (eALT) market potential and proposing new business models to take the market forward.


Consumers and Biodiversity Offsets: Exploring Diverse Perspectives of Corporate Responsibility

This study explores consumers normative and ethical preferences with regards to corporate responsibility (CR), and the role of companies in the governance of nature, in order to identify diverse consumer perspectives on CR. 


Ethics of Social Media Research

The centre is currently exploring whether consumers are fully aware of, and concerned with, the common ethical pitfalls in the various types of social media research conducted by marketers and marketing academics, and whether such consumer attitudes and concerns have an impact on consumers’ willingness to take part in social media research.


Developing UK Motorsport: A Supply Chain Analysis

This project maps the supply chains of three areas of motorsport – Formula One, Formula E and Endurance Sports Car Racing – to identify strengths, weaknesses and local economic growth opportunities which may be targeted for economic development support by Local Enterprise Partnerships (LEPs), UKTI and BIS. 


The Emotional Power of Eco-Labels: an Exploratory Study of Consumer Emotions Evoked by Eco-Labels and the Effect on Green-Brand Image

This research investigates the emotions evoked by ecolabels and how they impact the brand image and influence consumers’ choices for “green brands”.


Legacies of Sport Mega Events

The objective of the study is to identify the reason of anti-consumerism resistance that appear in Brazil during the World FIFA Football Cup and before the Olympic and Paralympic Games. To compare the movements from the perspective of the riots, protests objectives and the proportion of attendance can brings important elements for the organise committees of mega events in the futures and also, move forward the actions in the sport marketing and sport management fields. 


Measuring the Social, Making Markets: Imagining and Constructing Global markets for Social Investment

The project will analyse the (international) creation of social investment (SI) markets, addressing the following research objectives: What ideas and discourses support the different models of an SI market? How do different understandings translate into market practice? How do market practices travel across space and place?


FinCris: Responsibilities, Ethics and the Financial Crisis

FinCris seeks to enlarge the public understanding of the financial crisis and the understanding among officials, regulatory and consumer bodies of the ethical issues raised by the crisis, specifically, how responsibilities for what has gone wrong create obligations to some of those badly affected by the crisis.


The defence of new cultural centrality in cities of mega-events: the cultural legacy of Rio 2016

The objective of this research is to analyse the importance of culture in the city planning which is an indispensable way in understanding the local identities and its history.


Aquaculture and Fisheries in Ghana and their impact on food security

To assess the various effects that aquaculture and fishing have on food security and poverty within Ghana.