Business Administration BBA (Hons)

Study level: Undergraduate
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This course focuses on the application of theory to real business situations, allowing you to explore contemporary business thought and practice, and develop an all-round business skillset.

Course option

Year of entry

Location

Coventry University (Coventry)

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich

UCAS codes

N250

Start date

September 2025

The information on this page is for 2024-25 entry and should be used as guidance for 2025-26 entry. Please keep checking back on this course page to see our latest updates.


Course overview

This Bachelor of Business Administration (BBA) course aims to deliver teaching and learning which is active, applied, social and inclusive in approach. Modules are global in nature and make use of case studies that broaden your understanding of the theoretical and practical aspects of business administration. 

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Joint Top Modern University for Career Prospects

Guardian University Guide 2021 and 2022

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5 QS Stars for Teaching and Facilities

QS Stars University Ratings

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Top 5 UK Student City (Coventry)

QS Best Student Cities Index 2023

Why you should study this course

This course offers you the opportunity to: 

  • Develop a solid foundation in all the key components of business administration, management, and organisation within a global context.
  • Explore and enhance your understanding of the key functional aspects of business administration, including accounting, people management, data analytics, marketing, project management, and strategic planning.
  • Study supply chain management in a global context; thus, gaining relevant knowledge and skills, and consequently enhancing your employability.
  • Learn from experienced professionals about cutting-edge business technologies and practices2.
  • Explore a range of relevant and contemporary business concepts and technologies, such as Disruptive Technologies, Data Analytics, Ideation and Entrepreneurship. 

Accreditation and professional recognition

Chartered Institute of Logistics and Transport logo

Chartered Institute of Logistics and Transport

This course is accredited by the Chartered Institute of Logistics and Transport (CILT). Students graduating from CILT(UK) accredited degree programmes gain one year’s credit towards the experience requirement. Accredited sandwich degrees with an industrial placement year give two years’ credit, as does the combination of an accredited first and higher degree. To qualify for exemption, first degrees must be passed with a classification of at least second class honours.



What you'll study

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.  

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).    

Common first year courses

  • Advertising and Digital Marketing BA (Hons)
  • Business Administration BBA (Hons)
  • Business and Human Resource Management BA (Hons)
  • Business and Marketing BA (Hons)
  • Business Management BA (Hons)
  • Enterprise and Entrepreneurship BA (Hons)
  • Event Management BA (Hons)
  • International Business Management BSc (Hons)
  • Marketing BA (Hons)
  • Sport Management BA (Hons)

In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.

Modules

In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:

  • Technical skills – digital fluency, backed with the right academic knowledge
  • Study skills – to be an adaptive, independent and proactive learner
  • Professional skills – to have the behaviour and abilities to succeed in your career
  • Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen 

Modules

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student.  Request further information about going on a placement or study abroad year2

Modules

Year three aims to prepare you for professional practice or higher education by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor. 

Modules

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

This course aims to offer a variety of teaching and learning methods to keep your experience dynamic and varied and may include:

  • Lectures and associated seminars
  • Workshops, incorporating case studies, problem-centred learning, practical exercises, surgeries, the use of electronic business resources and databases, and ICT packages4.  

Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:  

  • On campus lectures, seminars, and workshops  
  • Group work 
  • Self-directed learning 
  • Work placement opportunities2

Students on this course will receive between 15-18 contact hours at level four, 12-15 at level five and 9-12 at level six. The course hours will be timetabled weekly with additional timetabled sessions for course induction and support. These additional sessions will bring students together, create a sense of community and provide a range of support and activities as well as provide an opportunity for students to raise any concerns relating to the course.

Additionally, you will be expected to undertake significant self-directed study, depending on the demands of individual modules. 

Normally, a 20-credit module will consist of two one-hour long interactive lectures weekly, delivered synchronously online or on campus, followed by a range of active learning sessions such as seminars and workshops, typically two hours long. 

Part of university life is undertaking self-directed learning. During a typical week, you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs.  This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.


Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.  


International experience opportunities

Once you have completed your second year, you have the option to apply for a work placement2 year or to spend 12 months studying abroad to broaden your international perspective.

This course also offers a wide variety of field trip opportunities2, both UK and abroad. These trips are designed to provide opportunities to understand business within different cultural environments and the chance to develop networks with a wider range of students and organisations. Past trips have been to destinations such as New York, Peru, China and Belgium. 


Entry requirements

Typical offer for 2024/25 entry.

Requirement What we're looking for
UCAS points 112
A Level BBC
BTEC DMM
IB Diploma 24 points
GCSE requirement 5 GCSEs at grade 4 / C or above to include English and Mathematics
Access to HE The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background. Find out more about our Fair Access Scheme.

Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an International Foundation Year. Upon successful completion our International Foundation Year - Business will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.0 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

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Not got the required grades? We offer this degree with an integrated foundation year.


Fees and funding

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man 2025/26 fees TBC
2024/25 fees - £9,250 per year
Not available
EU 2025/26 fees TBC
2024/25 fees - £9,250 per year with EU Support Bursary**
2025/26 fees TBC
2024/25 fees - £16,800 per year without EU Support Bursary**
Not available
International 2025/26 fees TBC
2024/25 fees - £16,800 per year
Not available

If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 of £1,250 to cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The university will charge the tuition fees that are stated in the above table for the first Academic Year of study. The university will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the university reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Find out what's included in your tuition costs.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Facilities

Our facilities and technology aim to closely replicate what you would expect in real-world business environments4.

When studying the Business Administration course, you could have access to our Trading Floor, one of the largest of its kind in Europe, our Business Simulation Suite, which facilitates strategic problem-solving in life-like simulated business environments, and our DigiComm Lab, which recreates the atmosphere of working for a contemporary marketing agency4.

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Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.

 

DigiComm Lab Seating Area

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

 

Lecture talking to student in the trading floor

Trading Floor

Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.


Careers and opportunities

Extensive support is in place from the Talent Team for students wanting to undertake a work placement as part of their degree and in finding suitable graduate-level jobs upon completion2.

Upon successful completion of this course, you will be knowledgeable in business administration, management, and organisation. You will also have relevant knowledge about business analytics and decision-making, entrepreneurship, ideation, project management, and supply chain. You should also have acquired the requisite people, marketing, and project management skills. 

This valuable and contemporary business knowledge and skills are expected:

  • To increase your employability by preparing you for a wide range of potential future career options in the competitive local, national, or international business environment.
  • Enable you to set up and run your personal or family business.
  • Pave the way for you to pursue higher education, e.g. an MBA if you choose. 

The University's Careers and Employability Team provide a wide range of support services to help you plan and prepare for your potential future career options2

Where our graduates work

Past graduates have gone on to work at organisations such as Ark Housing Consultancy in London, Innocent Drinks in London, Smart Assessor in Rugby, Healthcare Quality Improvement Partnership in London, PLP Lift Trucks in Sheffield and Fastenal in Coventry.

Further study

You can choose to continue your studies at Coventry University. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.


How to apply

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