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If you have a passion for sport, then this course aims to help you develop a range of practical business skills and knowledge that can be utilised in a variety of careers in this diverse, global and dynamic industry sector.
Course option
Year of entry
Location
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
3 years full-time
4 years sandwich
UCAS codes
N285
Start date
September 2024
January 2025 - condensed
The sports industry is dynamic and engages people and organisations all over the world. By blending the areas of sport and management, this course seeks to explore the policy, planning, management and delivery of sport-related services, products and activities.
The January start for this course is condensed in Year 1. Please see the ‘How you’ll learn’ section below for more details.
The course aims to offer you:
If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year 1. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
This course helped me to achieve and move towards my career goal of working in the marketing department of a rugby or cricket club. It has pushed me to the best I could be and has taught me marketing and management skills needed for the sports industry.
Elizabeth Mustard, Sport Management BA (Hons) graduate, quoted in 2020
You can expect to:
If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.
We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which includes:
If you would like more information, you can request information about teaching hours.
The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the first and second year dropping to around 8 contact hours per week in the third and final year as you become a more independent learner.
Additionally, you will be expected to undertake a significant self-directed study of approximately 12 hours each week, depending on the demands of individual modules.
Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
During your studies, we will explore the sports industry in different countries and cultures. We currently have global collaborators in the United States, Brazil, Russia, Europe, Dubai, Qatar, China and Australia, which may provide exciting opportunities for volunteering abroad2.
Throughout the course, we consider sport management within an international context, drawing on case studies from throughout the world, such as the FIFA scandal, management of the International Association of Athletics Federations (IAAF), doping in world cycling, Chinese investment into British sport and the global interest in sport and foreign sponsorship deals.
Please note that all international experience opportunities may be subject to additional costs, competitive application, availability, and meeting applicable visa and travel requirements are therefore not guaranteed2.
Typical offer for 2024/25 entry.
Not got the required grades? We offer this degree with an integrated foundation year.
2024/25 tuition fees.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £9,250 per year | Not available |
EU | £9,250 per year with EU Support Bursary** £16,800 per year without EU Support Bursary** |
Not available |
International | £16,800 per year | Not available |
If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.
For advice and guidance on tuition fees and student loans visit our undergraduate finance page and see the University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of international scholarships to students all over the world. For more information, visit our international scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
The following are additional costs not included in the tuition fees:
If you choose to start this degree in January please make sure you check the Fees and Finance page for more information. Although starting this course in January does not prohibit you from being eligible for student finance, the way it is paid in your first year differs from those who start their course in September.
If you start the degree in January, your tuition fees will be paid in accordance with the university’s Tuition Fees, Refund and Withdrawal Terms and Conditions for January starters and for any further years of study, your fees will be paid in accordance with the terms for September starters.
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
We have a range of facilities available4 to support our sport management students in putting the theories you are taught into practice.
Upon successful completion of this course, you will have knowledge of:
You will also be able to:
Working for sports organisations has become an increasingly popular career sector, with a demand for a higher level of expertise in areas such as the management of sports businesses, and engagement with communities through sport.
This course provides a foundation to explore potential future career options in this sector, in areas such as sports marketing, sports event management, hospitality management, and sports business management and administration.
Some of our previous graduates have gone on to occupy senior management positions in the sports industry, for instance, working within the London Organising Committee of the Olympic Games and Paralympic Games Ltd. (LOCOG), the Aspire Group, Decathlon, Sport New Media and Coventry Blaze Ice Hockey Club. Others have found graduate employment with Puma, Amazon, Genting Arena, Manchester City FC, West Ham United FC, Huddersfield Giants RLFC, the Italian National Olympic Committee, Wasps RFC, Ricoh Arena, Leicester Tigers and IMG.
Upon successful completion of our Sport Management BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our Sport Management MSc. You could continue to build on what you have learnt, further preparing you to become a professional sports management practitioner, upon successful completion, with the theoretical knowledge, skills and personal attributes to help you to become a leader in your chosen sports sector.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study
I spent six months at Promoseven Sports Marketing during my placement year, a sports event organisation based in Dubai. I was involved in the planning and overseeing of many events during my time out there, most notably, the Emirates Airline Dubai Rugby Sevens and the DDF Tennis Championships, two of the largest events in the UAE.
My main role for both events was to organise and run the school activation programme in which we broke the record of schools that were involved, for both events. I was also given the opportunity to organise an event by myself which gave me the knowledge of how many components need to come together to create a successful event and the huge efforts needed.
Charlie Jones, Sport Management BA (Hons) graduate, quoted in 2020
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Full-time students applying to start in September 2024 can apply for this course through UCAS. Read our application pages to find out your next steps to apply.
Part-time students should apply directly to the university.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form
International codes:
FBLU101
For further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.
Get in touch with us today for further advice and guidance.
Chat with our admissions team
Complete our contact form