International Fashion PR and Communication BA (Hons) top-up

Course overview

The course is aimed at learners holding Level 5 qualifications in a diverse range of areas, including fashion design, media or business management, who wish to pursue a career in fashion public relations.

 On this course, you’ll learn more about:

• Brand storytelling, and how to design and manage PR campaigns.
• How media relations are developed and how networks are established.
• Pitching for media coverage.
• Digital Marketing Analytics and measurement of return of investment (ROI).
• Copywriting for fashion and identifying brand tone of voice.
• Identifying brand core values, vision and mission appropriate for current consumer behaviour trends.

What you'll study

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

Although your studies are designed to be underpinned by solid academic theory, this course provides you with the opportunity to apply what you should have learned to the real business context, both on and off campus. You will engage via several learning blocks in each module:

• Knowledge and understanding: This block is concerned with the sharing of academic theory and concepts to ensure you have mastered a critical appreciation of current and relevant research in the subject area.
• Application: This block brings the knowledge and understanding ‘to life’ by relating it to current practice. It takes a critical view of the theory and concepts as they are employed in the workplace to encourage you to evaluate their significance and merit.
•  Analysis and problem-solving: This block requires you to develop and demonstrate your analytical skills and present a rationale and strategic set of decisions, which identify risks and generate a range of hypotheses to understand their cause and effect.

This course can also be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please contact registry.london@coventry.ac.uk for more information about studying this course part-time.

Teaching contact hours

You will receive up to nine hours of formal teaching in a typical week of study. These study hours may be made up of a combination of face-to-face teaching, individual and group sessions, and online classes. You will also be expected to spend between 25-30 hours a week conducting independent study.

You will be encouraged to pursue self-directed learning by exploring the streets, markets and stores around you, conducting store observations to develop your research and critical-thinking skills. You’ll be encouraged to go out and examine how fashion is promoted according to its context, from high street to luxury.

With so much on offer around you, you can make the most of London’s museums, exhibitions and special collections, both contemporary and historical.
The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.

Assessment

Assessments can include developing and producing digital media and brand strategies, creative projects, experiential and digital campaigns, marketing copy, poster designs and dashboard analytics. You may have the opportunity to work on client-briefed projects, and produce business reports and pitches, perhaps even presenting these to industry professionals.

Assessment methods may include:

• Essays
• Group work
• Presentations
• Business Reports
• Projects
• Coursework
• Individual Assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression toward achieving the intended learning outcomes.

International experience opportunities

This course is set in an international context, so global considerations will underpin your learning. You will have the chance to explore key global issues, such as cultural diversity, sustainability and ethics.

You will gain intercultural knowledge by studying campaign activities with a global reach. You may also have the opportunity to complete consulting projects for international brands².

You’ll have the opportunity to work alongside a diverse international cohort, who will bring fascinating insights on fashion and business from their home countries.

Facilities

Our students have access to a wide range of facilities⁴ to help you prepare for a successful career. 

Take a virtual tour of our campus to explore all of the facilities available to you.