Games Art BA (Hons)

Study level: Undergraduate
Collage of student-created gaming characters and environments

The aim of this course is to develop your understanding of coders’ and game developers’ needs, while addressing the visual needs of games development.

Year of entry

Location

Coventry University (Coventry)

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich

Course code

W280

Start date

September 2025

The information on this page is for 2024-25 entry and should be used as guidance for 2025-26 entry. Please keep checking back on this course page to see our latest updates.


Course overview

As a games artist, you can work in one of the largest and agile creative industries in the world.

  • You have the opportunity to develop games art skills such as storytelling, narrative, sociology, spatial design, architecture to anatomy, and character/environment design.
  • We teach you about industry practices in a simulated games studio environment, so you can gain a solid grounding in visualisation techniques, character, environment and concept design.
  • This exciting course is developed in conjunction with games industry employers like Radiant Worlds and shows you the skillset you need to be a successful games artist.
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Why you should study this course

  • This course offers you opportunities to work with animators and illustrators to develop your core skills in drawing, perspective and concept development. You will also be taught the trends and technical developments within the games industry.
  • A flexible approach enabling you to individually develop your creative practice and portfolio towards a wide range of potential career paths.
  • Opportunity to take a placement or study abroad year2 (subject to availability and additional costs – see full disclaimer2).
  • The opportunity to learn about virtual and augmented reality using HTC Vive/Oculus Rift and game engines such as Unreal Engine and Unity.
  • The opportunity to learn in our superb new Arts and Humanities facilities4, planned to open in 2023, equipped with industry-standard software, workshops and studio environments.
1st

for Overall Satisfaction in Computer Games and Animation Compared to other HEI’s that offer this subject

National Student Survey (NSS) 2022

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What you'll study

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first year courses

  • Animation BA (Hons)
  • Digital Media BA (Hons)
  • Games Art BA (Hons)
  • Games Design and Development BA (Hons)
  • Visual Effects (VFX) BA (Hons)

In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.

Modules

In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:

  • Technical skills – digital fluency, backed with the right academic knowledge
  • Study skills – to be an adaptive, independent and proactive learner
  • Professional skills – to have the behaviour and abilities to succeed in your career
  • Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen

In year two, you will develop more advanced knowledge and skills to do with: designing game worlds, character design, and creature design, amongst others.

Modules

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Modules

Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from year one and two. You could also work on a large final project in an area of your interest, with the support of a mentor.

Modules

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:

  • On campus lectures, seminars and workshops
  • Group work
  • Self-directed learning
  • Work placement opportunities2.

The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the first and second year dropping to around 10-12 contact hours per week in the third and final year as you become a more independent learner.

Additionally, you will be expected to undertake significant self-directed study of approximately 15 hours each week, depending on the demands of individual modules.

Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/2024 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.


Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods are 100% coursework based with various practical and written projects in each module.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


International experience opportunities

You have the option of extending your studies by a year and undertaking study abroad or a professional placement2. (Subject to availability, application, meeting visa requirements and additional costs.) You may also be invited to take part in study trips to exhibitions and events.

Coventry is a multicultural university, so our typically diverse student and staff body helps to facilitate a multicultural learning environment.


Entry requirements

Typical offer for 2025/26 entry.

Requirement What we're looking for
UCAS points 112
A level BBC
GCSE Minimum 5 GCSEs graded 4 / C including English
BTEC DMM
IB Diploma 27 points
Access to HE The Access to HE Diploma. Plus GCSE English at grade 4 / C or above.

If you do not have the typical entry requirements, you may want to consider studying this course with a foundation year. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Portfolio

You may be required to attend a portfolio showcase, activity session or audition or submit a portfolio via email (as is appropriate to your course), either virtually or face to face, as is practical to arrange. Invites for these sessions will be sent directly to your contact email. Each application will be considered on its merits.

Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background. Find out more about our Fair Access Scheme.

Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion our International Foundation Year - Art, Design and Media will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Portfolio

You will be required to submit a portfolio via email or alternatively attend a showcase activity session or audition (as is appropriate for your course) which can be virtual or face to face, as is practical to arrange. Invites to send in your portfolio or attend these sessions will be sent directly to your contact email. Each application will be considered on its merits.

English language requirements

  • IELTS: 6.0 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

2024/25 tuition fees.

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man 2025/26 fees TBC
2024/25 fees - £9,250 per year
Not available
EU 2025/26 fees TBC
2024/25 fees - £9,250 per year with EU Support Bursary**
2025/26 fees TBC
2024/25 fees - £19,850 per year without EU Support Bursary**
Not available
International 2025/26 fees TBC
2024/25 fees - £19,850 per year
Not available

If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Facilities

You will have access to our brand new Arts and Humanities facilities4, planned to open in 2023. These will include a hyper studio designed for cross-disciplinary projects, immersive studios with cutting-edge virtual reality and mixed-reality technologies. Our aim is to offer you sector-leading facilities in a unique environment.

In our Mac and PC CAD labs, you can become digitally literate in presentation and design skills using the Adobe suite of software. You may also have the opportunity to get Adobe accreditation and learn other software packages including Alias, Toom Boom, Revit, and Maya.

  • Hyperstudio – The Hyperstudio is designed to be an experimental space where staff, students, community, and industry can collaborate to solve real world problems. It is a cube with high-speed connectivity and power, that is both a making and showing space into which an array of physical and digital technologies can be brought to support project needs.
  • Immersive media studio – The immersive media studio is a studio space designed to allow design, collaboration and testing of immersive experiences that combine audiovisual elements in diverse ways. It is centred on performance capture and high-end XR capabilities and includes capability for immersive audio integration.
BAME male student working on multiple computer monitors

Games Technology lab

Our gaming lab is a technological paradise, equipped with high-end gaming PCs that have all of the industry-standard software necessary for your course4. It also houses virtual reality game development and motion capture technology.

A student working in a printing studio

Printing Studio

We have print pressers dating back to when we first started as Coventry School of Art and Design back in 1843. This studio consists of two studio spaces for all printing needs from screen printing to etching4.

Delia Derbyshire building

Delia Derbyshire Building

The Delia Derbyshire complex includes a hyper studio designed for cross-disciplinary projects and immersive studios with cutting-edge virtual reality and mixed-reality technologies for students across all disciplines to collaborate on projects together, a gallery space and an events atrium.


Careers and opportunities

The course should prepare you for the rigours of the professional world by simulating the challenges that you may face as a practitioner. It aims to develop your independent thought, innovation, imagination, critical reflection and confidence in your practice, as well as transferrable skills suitable for employment across the full breadth of the creative industries.

When you have successfully completed this course, you should be able to demonstrate knowledge and understanding of:

  • The representation of human and animal form, anatomy and motion, natural environments, architecture and artefacts.
  • The aesthetics of photography, film and narrative animation and your impact upon games art KU3.
  • The communicative and immersive role of design for user interfaces.
  • A broad range of image manipulation technologies including 2D and 3D design and rendering applications.
  • Augmented Reality and Virtual Reality using HTC Vive/Oculus Rift, Game Engines such as Unreal Engine and Unity.
  • Technical requirements of art assets produced for integration into programmed elements of games.
  • Working processes and cross-disciplinary roles in the games and related industries.
  • Ethical dimensions relevant to the representation of interpersonal and social interactions.

Where our graduates work

As a graduate, you may find employment as a character designer, animator, environment designer or concept artist. Notable alumni who are already successful in the gaming industry include Alex Underhill, senior VFX Artist at Rocksteady Studios, and James Biddulph, design lead at Applio.

Some students may choose to enter the teaching profession after PGCE study and others go into further study: into our own postgraduate programmes or elsewhere within the UK or internationally.

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.


How to apply

Applications open for this course in May 2024. In the meantime you can register your interest in Coventry University.

Part-time students should apply directly to the university.


If you'd like further support or more information about your course get in touch with us today.

International codes:
AHU098

How to apply

For further support for international applicants applying for an undergraduate degree view our International hub.

You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.


Get in touch with us today for further advice and guidance.

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