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Event Management BA (Hons)
Study level: Undergraduate
This course is designed to prepare you to work in the exciting and diverse global events industry, ranging from large-scale music and cultural festivals, corporate events and exhibitions, to small, bespoke social events.
Course option
Year of entry
Location
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
3 years full-time
4 years sandwich
UCAS codes
N821
Start date
September 2025
The information on this page is for 2024-25 entry and should be used as guidance for 2025-26 entry. Please keep checking back on this course page to see our latest updates.
Course overview
The events industry is big business and vital for economies, communities and individual health and well-being. By studying Event Management, you’ll have the opportunity to learn how to manage events and get the chance to apply theory to practice throughout your course.
Joint Top Modern University for Career Prospects
Guardian University Guide 2021 and 2022
5 QS Stars for Teaching and Facilities
QS Stars University Ratings
Top 5 UK Student City (Coventry)
QS Best Student Cities Index 2023Why you should study this course
- Real-world experience
Gain hands-on experience managing live events2. Previous students have worked on major music concerts at the National Exhibition Centre (NEC), National Indoor Arena (NIA) and the Ricoh Arena as well as helping to run overseas activities for the British Council. - Gain the skills and knowledge necessary for organising successful, memorable and safe events, which means you will also develop a set of highly transferable management skills, particularly in the area of leadership and project management. Learn how to apply business principles, such as financial management, marking theory and strategic management to the solution of event management problems.
- Industry insight
Have the chance to access a range of industry visits and field trips2, which has previously included visits to the Echo Arena, Cavern Club and St. Georges Hall in Liverpool, and the Aviva Stadium and Croke Park in Dublin. We also aim to invite experts to speak to our students during the course2. - Prepare for your future
Prepare for a future career in event management with a work placement2. We currently have links with local, national and international event management companies, such as Eventsforce, Fargo and N200, who have previously provided opportunities for direct work experience, both paid and voluntary2.
Memberships
I was able to make some great contacts and find out more about work opportunities. I have since signed up to work at the BodyPower Expo and am in the works of applying for a job at Grenade. I also went to a talk about drugs and events, which is what my dissertation is based on, it was really interesting and the guest speaker was able to recommend some good resources for my dissertation.
Sian Roberts, Event Management BA (Hons) student, quoted in 2020
What you'll study
The main study themes covered on the course are:
Live Event Management
You could be offered the opportunity to undertake real project management and event management experiences2, focusing on group work, planning and execution of an innovative, creative or cultural event, as well as closure and evaluation of the project.
Event Business Management
We cover the core principles and practices of management, but in the context of organising events.
Event Marketing
Covers the principles of event marketing and specifically the application of service sector marketing to the event industry.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
We aim to discuss current issues in event management and aim to invite people, currently working in the events industry, to share their experiences and views2.
The course aims to:
- Engage you directly with companies such as the Ricoh Arena, Coventry Blaze, the British Council and Bosch. Previous students have had the opportunity to organise and attend real-life events, experiencing each stage and progress from the bidding process, design and costing to logistics, marketing, implementation and feedback with the client.
- Collaborate with Your Students’ Union to promote and manage events on behalf of its many clubs and societies2.
- Take advantage of current links with local, national and international event management companies.
- Access a range of industry visits and fieldtrips2.
Teaching contact hours
We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:
- On campus lectures, seminars and workshops
- Group work
- Self-directed learning
- Work placement opportunities2.
If you would like more information, you can request information about teaching hours.
Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.
The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the first and second year dropping to around 8 contact hours per week in the third and final year as you become a more independent learner.
Additionally, you will be expected to undertake a significant self-directed study of approximately 12 hours each week, depending on the demands of individual modules.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety..
Assessment
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
- Phase tests
- Essays
- Group work
- Presentations
- Reports
- Projects
- Coursework
- Exams
- Individual assignments
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
International experience opportunities
We fully appreciate that you need a global outlook and throughout the course; we aim to expose you to the events industry in different countries and cultures through the ongoing cultivation of a number of global collaborators2, focusing on the events industry in the United States, Brazil, Russia, Europe, Dubai, Qatar, China and Australia. In the past, these links have opened up exciting opportunities for previous students to volunteer abroad2.
We are looking to develop Collaborative Online International Learning (COIL) projects, which aim to provide you with the opportunity to work online with international students on projects together2. In the past, students have worked alongside EU students as part of a week-long case study in Groningen (Holland). Additionally, our modules consider international perspectives through relevant case studies, and we aim to provide opportunities to build on this with a direct focus on managing international events2.
Event Management addresses the many and diverse skills required to deliver different kinds of experiences to various audiences in diverse settings, on budget and on time. The event industry requires practitioners skilled in several areas such as project management, experience design and promotion. This course aims to provide hands-on opportunities while also providing the theoretical basis of management.
Paul Cartlidge, Course Director for Event Management BA (Hons), 2022
Entry requirements
Typical offer for 2024/25 entry.
Not got the required grades? We offer this degree with an integrated foundation year.
Fees and funding
| Student | Full-time | Part-time |
|---|---|---|
| UK, Ireland*, Channel Islands or Isle of Man | 2025/26 fees TBC 2024/25 fees - £9,250 per year |
Not available |
| EU | 2025/26 fees TBC 2024/25 fees - £9,250 per year with EU Support Bursary** 2025/26 fees TBC 2024/25 fees - £16,800 per year without EU Support Bursary** |
Not available |
| International | 2025/26 fees TBC 2024/25 fees - £16,800 per year |
Not available |
If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 of £1,250 to cover your academic support throughout your placement year.
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.
The university will charge the tuition fees that are stated in the above table for the first Academic Year of study. The university will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the university reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
The following are additional costs not included in the tuition fees:
- Any optional overseas field trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).
Find out what's included in your tuition costs.
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**EU Support Bursary
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
How do you know if you need to pay UK or international tuition fees?
Facilities
We have a range of facilities4 available to support our event management students in putting the theories you are taught into practice.
DigiComm Lab
Designed to build creative minds, the DigiComm Lab is currently equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
Business Simulation Suite
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give you the opportunity to improve your business skills.
Talent Team
Our dedicated Talent Team can assist you in applying for work placements, graduate level jobs and offer skills development workshops. They also aim to organise networking events to introduce you to potential employers and industry contacts2.
Careers and opportunities
Upon successful completion of this course, you will be able to:
- Demonstrate knowledge and understanding of the holistic nature of a business organisation and how to apply business principles associated with the operational and strategic management of financial, marketing, human and physical resources to events.
- Analyse and produce event management solutions to appropriate business decisions.
- Apply skills of critical inquiry and independent research, using a range of resources, methods and methodologies, to evaluate evidence, arguments and assumptions, to reach sound judgements and communicate them effectively.
- Recognise and continually develop a relevant set of transferable skills required by the event industry.
- Evaluate and develop expertise in a range of digital technologies that will enhance effectiveness in the workplace.
- Apply innovative and entrepreneurial approaches in providing solutions to real event management issues and problems.
- Critique the principles of policy and governance and evaluate the global contemporary issues and theories challenging event organisations.
- Work effectively, efficiently and dynamically within teams using critical thinking to solve complex event management problems.
- Evaluate the management of events in global settings and reflect upon intercultural and international dimensions.
- Use the principles of responsible management to design and implement activities that meaningfully engage communities.
As well as offering you the opportunity to learn the unique characteristics of the events industry, this course also provides you with chances to gain knowledge of topics such as marketing, hospitality management, and business management, potentially preparing you for future career options in these areas, within or outside of the events industry.
From day one, you’ll be exposed to the events industry and encouraged to enhance and build your CV with practical work experience through placements2. Previous students have done placements such as Project Intern at Live Group, Training Events Coordinator Intern at Porsche Cars, and a Marketing Placement at IBM. We provide volunteering opportunities2 at a number of local events organisations, which have previously included Fashion Live Events, Live Buzz Events, Ricoh Arena, Pandora Events, NEC, Barclaycard Arena, local wedding venues, Coventry Blaze, Warwick Racecourse, Conference Care, as well as various charities, which have previously included Bethany’s Wish.
Where our graduates work
Our previous graduates have gone on to occupy positions in the event industry within a variety of national and international companies, including Compass Group, Marriott, Hilton, The Royal Opera House, Live Buzz Events, Ricoh Arena, Chelsea Football Club events team, Gordon Ramsey Events, Pandora Events and Coventry University Student Union.
Further study
Upon successful completion of our Event Management BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our Events and Experience Management MSc. You could continue to build on what you have learnt, developing an in-depth knowledge of the event industry and the full event management cycle to prepare for your career in this dynamic and exciting industry.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
Graduate Immigration Route visa
Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.
How to apply
UK students
Applications open for this course in May 2024. In the meantime you can register your interest in Coventry University.
Part-time students should apply directly to the university.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form
International students
International codes:
FBLU102
For further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Chat with our admissions team
Complete our contact form
Disclaimers
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