International Marketing BA (Hons) top-up

Course overview

The course aims to enable you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.

• Studied full-time over one year, the course focuses on marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem solving and language skills, while giving you the chance to deepen your understanding of marketing and its integration into corporate strategy and structure.
• Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.
• You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.

What you'll study

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

Many aspects of marketing and advertising involve creativity and innovation, so we encourage you to develop and utilise your creative skills. For example, you could have the opportunity to work with advertising briefs adapted from the D&AD Awards which require you to produce creative solutions to real situations faced by actual organisations. During simulation games, we replicate markets so that you can plan and strategise in a dynamic and competitive environment.

Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which may include:

• On campus lectures, seminars and workshops
• Group work
• Self-directed learning
• Work placement opportunities².

If you would like more information, you can request information about teaching hours.

The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week.

Additionally, you will be expected to undertake significant self-directed study, depending on the demands of individual modules.

The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

Part of university life is undertaking self-directed learning. During a typical week, you will have time that allows you to work independently to apply the skills and knowledge you have learned in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

• Formal examinations
• Phase tests
• Essays
• Group work
• Presentations
• Reports
• Projects
• Coursework
• Exams
• Individual Assignments
• Laboratories

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

Combining theory and practice, this course benefits from a focus on global marketing strategy. You will have the chance to study two core modules, Corporate Marketing Strategy and Global Marketing, to give you this international focus.

We currently have long-running collaborations with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. We aim to run several Collaborative Online International Learning (COIL) projects on the course², which can enable you to work with students across the world on a live project, tackling a specific marketing challenge in global virtual and multicultural teams. In the past, students have worked with peers in the USA, South America, India and many European countries undertaking business challenges as part of the international X-Culture competition.

Facilities

At Coventry Business School, our facilities and technology ⁴ are close to what you would expect in real-world business environments, so that when you enter the world of work you will be familiar with many of the processes and software used in leading companies.